Here at Suite, we focus on building great apps which meet our own high standards. We don't typically worry about what competitors do (or don't). Our energy is much better spent on dreaming up things which can radically change the way small businesses use cloud computing.
Moving your data to the Cloud can be a "process" you don't want to remember. For many people it can all happen very easily with the help of a friendly expert (like our guy Archie). For others it can be a bit harder - even Archie has had some interesting migrations he's had to deal with along the way.
Cloud computing is changing the way we do business. Software that was once the domain of large global multinationals with endless budgets to spend on technology solutions is now available to all businesses. And it's the same for individual consumers. Email solutions like Hotmail and Gmail are available at the push of a button and next to free to use.